Fractional AI Officer · Taking new engagements

    TyronePinnoy

    AI Operating SystemsFractional AI OfficerMarketing Systems

    We build context-based AI Operating Systems for owner-operators who've become the bottleneck in their own business. We embed these systems so your team actually adopts them. Full ownership. Fixed exit. No perpetual retainers.

    Get full visibility of your business in real time.

    Live demo · Built on this page

    See your AI Operating System

    Describe your business. In seconds you'll get a preview of the morning brief, the numbers and the automations your AIOS would run — the same thinking behind every build.

    About Me

    Who I Am

    Managing Director at Propagate Media. I build AI Operating Systems and serve as a Fractional AI Officer for businesses ready to stop firefighting and start operating.

    My Story

    After a decade running digital and web for businesses across health, education, and retail, I kept seeing the same pattern: leaders drowning in dashboards, logins, and admin while the work that actually moves the business sits in a tab they never open. The bottleneck wasn't strategy. It was operating system.

    So I rebuilt how we work. Today at Propagate Media, we design AI Operating Systems — a context-based AI backbone that gives owners a morning brief on their phone instead of seven logins, automates the workflows that drain their week, and gives them full visibility of the business in the palm of their hand.

    When clients need more than a system, I step in as their Fractional AI Officer: I audit, build, train an internal champion, and exit inside six months. Your business runs on AI. Not the other way around.

    AI Operating Systems

    Context-based AI backbone — morning briefs, automated reporting, and a single source of truth for every number that matters.

    Fractional AI Officer

    Three-phase engagement: Gap Audit, Bridge-Build, Exit & Embed. Full ownership, fixed exit, hard KPIs.

    Websites & SEO

    High-performance sites, technical SEO, and content engines that turn traffic into qualified leads.

    Content & Campaigns

    Brand, content, and paid campaigns built on top of the AIOS so every asset compounds.

    Technical Skills

    AIOS
    Fractional AI Officer
    AI-as-a-Service
    Voice AI
    Agentic Workflows
    OpenAI
    Anthropic
    Supabase
    Next.js
    WordPress
    SEO
    Google Ads
    Content Strategy
    Prompt Engineering
    AI-Native SOPs
    Adoption Programs
    Vibe Coding
    Vibe Coding L5: Diamond

    What's Next

    What I'm Building

    AI Operating Systems · Fractional AI Officer engagements · AI-as-a-Service deployments. Helping owner-operators get out of the day-to-day.

    AI Operating Systems

    A context-based AI backbone for your business. Morning briefs, automated dashboards, and workflow execution that gives you full visibility in the palm of your hand.

    Fractional AI Officer

    A 6-month engagement in three phases: Gap Audit (weeks 1–2), Bridge-Build (months 1–3), Exit & Embed (months 3–6). I build the system, train your champion, then leave.

    AI-as-a-Service

    Voice agents, agentic workflows on Make.com and n8n, and AI-native SOPs. Scale conversations and operations without scaling headcount.

    Ready to stop being the bottleneck?

    The best starting point is an AIOS audit. We'll map the three workflows where forced AI adoption unlocks 20+ leadership hours a week — then scope and price the engagement around the size of your business.

    Career

    Professional Experience

    Building impactful solutions across various industries

    Propagate Media Ltd

    Managing Director

    Present

    Leading digital transformation projects for a full-service content and digital marketing agency. Direct end-to-end web and campaign projects from concept to launch for clients across multiple sectors.

    Key Achievements:
    • Led design and execution of websites that enabled businesses to exceed lead generation goals
    • Champion user experience and conversion optimization strategies
    • Mentored marketing teams and improved company workflows delivering above-industry conversion rates
    WordPress
    Shopify
    Webflow
    Google Ads
    SEO
    Analytics

    DCX (Data Centre Exchange)

    CMO Chief Marketing Officer

    Present

    Leading marketing strategy and brand positioning for a data centre exchange platform. Directing go-to-market campaigns, investor communications, and digital presence across B2B and institutional channels.

    Key Achievements:
    • Built the brand identity and go-to-market strategy for a data centre exchange launch
    • Created investor pitch decks, sales collateral, and fundraising communications
    • Led B2B marketing, content strategy, and conversion-focused website development
    WordPress
    Marketing Strategy
    Branding
    Pitch Decks
    SEO
    Analytics

    BlocTech Investment Group

    Chief Marketing Officer

    Jan 2024 - July 2026

    Leading comprehensive marketing strategy for a blockchain investment firm focused on emerging technologies. Driving brand awareness and investor relations in the cryptocurrency and DeFi sectors.

    Key Achievements:
    • Developed marketing strategies for blockchain and cryptocurrency investment products
    • Enhanced brand positioning in the competitive fintech investment space
    • Led digital marketing initiatives targeting high-net-worth investors and institutions
    Blockchain Marketing
    DeFi
    Investor Relations
    Fintech
    Digital Strategy
    Content Marketing

    London City Fire (UK) Limited

    Digital Marketing Manager

    2020 - Present

    Ongoing engagement leading digital marketing, lead generation, and web for a fire safety and compliance business. B2B campaigns, content, and sales funnel optimization.

    Key Achievements:
    • Enhanced brand visibility through targeted content campaigns
    • Implemented data-driven lead generation strategies
    • Optimized sales funnels for improved conversion rates
    Social Media Marketing
    Content Strategy
    Lead Generation
    B2B Marketing
    SEO

    TPLS Interiors

    Digital Marketing Manager

    2020 - Present

    Ongoing engagement running digital marketing and web for an interiors and fit-out business. Showroom-led lead generation, trade and B2C campaigns, and content that converts.

    Key Achievements:
    • Built and maintained the web presence and lead capture funnels
    • Ran trade and B2C campaigns across paid and organic channels
    • Implemented SEO and content strategy to grow qualified enquiries
    Web Design
    SEO
    Paid Social
    Content Strategy
    Lead Generation

    Liquidity One

    Chief Marketing Officer

    Jan 2025 - Present

    Spearheading marketing operations for a liquidity solutions provider in the financial services sector. Focus on B2B marketing strategies and institutional client acquisition.

    Key Achievements:
    • Developed comprehensive B2B marketing strategies for financial services
    • Enhanced institutional client acquisition and retention programs
    • Implemented data-driven marketing approaches for liquidity solutions
    B2B Marketing
    Financial Services
    Institutional Sales
    Data Analytics
    Client Relations
    Market Research

    Corcoran Prestige Realty

    Website and Marketing support

    Dec 2022 - July 2026

    Providing comprehensive real estate services with focus on luxury residential properties. Leveraging digital marketing expertise to enhance property visibility and client engagement.

    Key Achievements:
    • Specialized in luxury residential real estate transactions
    • Applied digital marketing strategies to enhance property marketing
    • Built strong client relationships through personalized service approach
    Real Estate Marketing
    CRM Systems
    Property Photography
    Social Media
    Client Relations
    Market Analysis

    Faith Race

    E-commerce Specialist

    Previous Role

    Advanced the business's online profile through digital growth strategies and SEO. Focused on e-commerce platform optimization and user experience enhancement.

    Key Achievements:
    • Implemented SEO strategies that significantly improved online visibility
    • Optimized e-commerce platforms for better user experience and conversions
    • Developed comprehensive digital growth strategies
    E-commerce
    SEO
    Digital Strategy
    Conversion Optimization

    Live Work

    Ongoing Projects

    A selection of products, platforms, and brands I'm actively building and scaling right now.

    Lead Logic Pro

    Lead generation and CRM platform built to automate sales pipelines and convert qualified leads faster.

    Gravity Addiction

    A UK centred mountain bike hub with trail data and marketplace.

    Faith USA

    A USA based church and faith based directory.

    Young Thinkr

    AI-assisted learning platform helping young people build critical thinking and creative skills.

    Wedding Planner Expert

    Lead capture and content engine for a wedding planning service targeting high-intent couples.

    Good Digital Books

    Publishing and digital distribution platform focused on independent authors and curated reads.

    Body Renew

    A carnivore themed fasting app with AI meal recognition.

    Just Convert web app

    Conversion tool and utility app designed to simplify everyday calculations and decisions.

    Exchange Rate web app

    Real-time currency exchange tool with a clean interface for travellers and international buyers.

    Propagate Media·Lead Logic Pro·Gravity Addiction·TPLS Interiors·London City Fire·Tape and Joint London·Pur Bliss Body Sculpting·J Fry Capital·Crumpets Cafe·Apex Health Clinic·Commotion Media·Wonkers Shorts·Bad Daddy Golf·LCF Elektro·DCX Global·Young Thinkr·Just Convert·Exchange Rate App·Body Renew·Good Digital Books·BlocTech Investments·The Temple Events·Fame Academy·Film Factory Global·Drink Less App·Afrispoor·Kent Businesses·Faith USA·HshR8·Wedding Planner Expert·Serenity Space Massage·Atlantic Grover Realty·Ambrosia Massage Maui·Luv Coffee·L1 Engineering·Human Spirit Project·Propagate Media·Lead Logic Pro·Gravity Addiction·TPLS Interiors·London City Fire·Tape and Joint London·Pur Bliss Body Sculpting·J Fry Capital·Crumpets Cafe·Apex Health Clinic·Commotion Media·Wonkers Shorts·Bad Daddy Golf·LCF Elektro·DCX Global·Young Thinkr·Just Convert·Exchange Rate App·Body Renew·Good Digital Books·BlocTech Investments·The Temple Events·Fame Academy·Film Factory Global·Drink Less App·Afrispoor·Kent Businesses·Faith USA·HshR8·Wedding Planner Expert·Serenity Space Massage·Atlantic Grover Realty·Ambrosia Massage Maui·Luv Coffee·L1 Engineering·Human Spirit Project·
    Human Spirit Project·L1 Engineering·Luv Coffee·Ambrosia Massage Maui·Atlantic Grover Realty·Serenity Space Massage·Wedding Planner Expert·HshR8·Faith USA·Kent Businesses·Afrispoor·Drink Less App·Film Factory Global·Fame Academy·The Temple Events·BlocTech Investments·Good Digital Books·Body Renew·Exchange Rate App·Just Convert·Young Thinkr·DCX Global·LCF Elektro·Bad Daddy Golf·Wonkers Shorts·Commotion Media·Apex Health Clinic·Crumpets Cafe·J Fry Capital·Pur Bliss Body Sculpting·Tape and Joint London·London City Fire·TPLS Interiors·Gravity Addiction·Lead Logic Pro·Propagate Media·Human Spirit Project·L1 Engineering·Luv Coffee·Ambrosia Massage Maui·Atlantic Grover Realty·Serenity Space Massage·Wedding Planner Expert·HshR8·Faith USA·Kent Businesses·Afrispoor·Drink Less App·Film Factory Global·Fame Academy·The Temple Events·BlocTech Investments·Good Digital Books·Body Renew·Exchange Rate App·Just Convert·Young Thinkr·DCX Global·LCF Elektro·Bad Daddy Golf·Wonkers Shorts·Commotion Media·Apex Health Clinic·Crumpets Cafe·J Fry Capital·Pur Bliss Body Sculpting·Tape and Joint London·London City Fire·TPLS Interiors·Gravity Addiction·Lead Logic Pro·Propagate Media·

    Contact

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    I'm always interested in new opportunities and collaborations.

    Tyrone Pinnoy professional portrait

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    Whether you have a digital marketing project in mind, need web development services, or want to discuss growth strategies, I'd love to connect.

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    © 2026 Tyrone Pinnoy. All rights reserved.

    This website was built by Propagate Media

    Ask Tyrone

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    Ask anything about the AI Operating System, the Fractional AI Officer engagement, or whether it fits your business.